At Simplytrak, we specialise in providing quality telematic solutions that help businesses optimise operations, reduce costs, and maintain control of their fleets in 2025 and beyond. With over 20 years of experience, we’ve become a trusted partner to businesses across multiple industries, delivering reliability and innovation every step of the way.
Effective fleet management is about more than just tracking vehicles. It involves minimising downtime, improving efficiency, as well as maintaining security. Our telematic solutions are designed to address all of these challenges head-on, guaranteeing smooth, uninterrupted operations.
Our solutions utilise multi-network SIM cards, which eliminate coverage black spots by seamlessly switching between networks. This provides constant connectivity, even in remote areas, so you can monitor your fleet without any interruptions. Strong GPS satellite receivers, paired with advanced Google Mapping features, provide highly accurate real-time location tracking, live traffic updates, and route optimisation.
With Simplytrak, you’re not just investing in technology; you’re investing in peace of mind. Our systems are hosted on AWS servers, guaranteeing zero downtime and resilient access to important data when you need it most.
Tiredness is the biggest single cause of fatalities on the world’s roads today. A lack of concentration creates the perfect environment for errors and accidents. Drivers often cannot recall whole sections of long-haul journeys due to being on ‘autopilot’ or, worse still, microsleeping at the wheel. Simplytrak’s DDAW system detects the risk in real-time and alerts the driver instantly to reduce their driving risk.
The system uses the power of AI to recognise and alert to risky activity or driver distractions. In-cab alerts include voice messages and light stimuli, making them impossible to miss. These alerts are configurable by the fleet manager, ensuring they only trigger when necessary. False alerts are quickly identified and discounted, allowing drivers to focus only on genuine risks. This continuously improves the AI’s accuracy and keeps drivers safe.
Driver behaviour has a direct impact on operational costs and fleet safety. Our driver behaviour monitoring tools provide invaluable insights into driving habits, such as harsh braking, speeding, and rapid acceleration.
By promoting safer, more responsible driving, you can lower fuel consumption, reduce wear and tear, and boost overall safety. Our league tables and alerts allow fleet managers to identify issues quickly and take corrective action, leading to measurable improvements across the board.
Mounted unobtrusively in the cab, the AI-powered monitor maps the intricacies of a driver’s facial movements. It learns to recognise their alert and focused states, then monitors for distractions including:
When detected, the system provides verbal and visual alarms to stop risky behaviour. Fleet managers can configure alerts remotely to match the fleet’s needs.
The system also reduces accidents by 50%, decreases insurance claims by 30%, and saves 25% on fleet running costs.
Fleet managers receive real-time alerts for any risky driver behaviour, allowing them to intervene if necessary. A scoring system highlights which drivers may require additional training.
Simplytrak’s software also enables instant playback of events, plotting each incident on a map with journey replay. This allows managers to visualise risks holistically, focus on key problem areas, and improve overall fleet safety. The in-cab monitor recognises individual driver profiles, ensuring accurate detection even when drivers change.
Tracking mileage is essential for accurate billing, compliance, and cost management. Our solutions simplify mileage reporting, providing precise odometer readings and detailed journey replays. These features make sure that every mile is accounted for, reducing discrepancies and improving operational transparency.
Customisable reports are available in multiple formats, including PDF and Excel, giving you complete flexibility in how you manage and present data.
Fleet security is more important than ever, especially with the rising threat of vehicle theft and unauthorised use. Our remote immobilisation feature allows you to disable vehicles from anywhere, which helps to prevent theft and aid recovery efforts.
Our geofencing capabilities add an extra layer of security, enabling you to set virtual boundaries around key locations. Alerts are triggered if a vehicle or asset moves outside these zones, allowing you to act swiftly and decisively.
At Simplytrak, we don’t believe in cutting corners. Businesses that opt for cheap systems often face costly repairs, downtime, and stress. Our solutions are built to perform reliably under pressure, offering:
Investing in high-quality telematic solutions delivers long-term value, saving time, reducing stress, and improving efficiency. At Simplytrak, we’re committed to helping businesses succeed by offering robust, feature-rich systems that keep fleets running smoothly.
Contact us today to learn more about our cutting-edge solutions and how we can help you take control of your fleet in 2025.
Navigating DVS can be a complicated process, at Simplytrak we are here to help HGV Operators in your understanding, as well as provide DVS and PSS systems to ensure your compliance with regulations.
The best way to start with DVS, is to firstly get an understanding of what it is, and the systems required in order to comply:
Since 26th October 2020, all goods vehicles over 12 tonnes require a DVS (Direct Vision Standard) permit to drive into Greater London, including vehicles from outside the UK.
Enforced by Transport for London (TFL), the permit is based on a vehicle’s ‘star rating’, indicating how much a driver can see from the cab in relation to other road users. The rating (0-5) is given on how the vehicle left the production line and will not take into account any aftermarket safety systems that have been fitted.
HGVs that do not meet the minimum requirement of 1 star (3 stars from October 2024) need to comply with the Progressive Safe System (PSS) which requires the installation of extra devices for indirect vision to alert drivers to vulnerable road users who are in a vehicle’s blind spot. Installing a DVS System will not alter a HGV’s star rating but will permit you to drive into Greater London.
To apply for a DVS permit, visit: https://tfl.gov.uk/modes/driving/dvs-safety-permit-application/
The Direct Vision Standard and HGV Safety Permit Scheme are part of the Mayor of London’s Vision Zero plan to eliminate all deaths and serious injuries on London’s transport network by 2041. The second phase of Vision Zero begins in 2024 and is the next step to make London’s roads safer.
Currently, vehicles which are 0-star rated must comply with the DVS Safe System. From 28th October 2024, all 0, 1, and 2-star rated vehicles must comply with the improved DVS Progressive Safe System (PSS). The PSS requires the latest technological advancements and will mean that some operators will need to replace their existing equipment with new technology.
· 1 x AI MOIS Forward Facing Camera
· 2 x AI BSIS Side Cameras
· 1 x Central Led Display
· 1 x Pillar Led Display
· 1 x External Left Turn Speaker
· 1 x Left Turn Mute Button
· 1 x Blind Spot Information Sticker
For a full in-depth guide on DVS requirements, visit: https://content.tfl.gov.uk/tfl-dvs-guidance-for-operators-2023-acc.pdf
If you need help with your DVS or PSS systems prior to the 28th October deadline, we are ready to provide the assistance you need.
Simplytrak have created a modular DVS system creating full compliance at an affordable price. This not only meets all regulations for the next stage, but also allows for upgrading as future strengthening of the rules come into force in the coming years.
· We install all kit at your premises and/or convenience.
· We commission and test.
· We warranty all equipment.
· We advise on compliance and help you all the way.
If you need any further information or help, get in touch with us.
Hello Isaac, welcome to the Simplytrak team!
Firstly, can you tell us a bit about yourself and your background?
I’m originally from Canada however I moved to the UK with my family in July 2023. My career background has been in photography, videography as well as technology innovation.
What attracted you to the role and made you want to come and work at Simplytrak?
I have worked in various companies alike and I believe the skills I attain are a great asset for this role. The technology industry has always piqued my interest due to the constant evolving and excitement with what comes next.
So, what does your role at Simplytrak consist of?
As the Product Support Operator, I assist with new hardware set ups and troubleshooting for our customers. I am dedicated to delivering top-quality products and exceptional customer service.
What do you like so far about working at Simplytrak?
The atmosphere in the office with the team is fantastic. It’s great to be surrounded by like-minded people who all thrive to achieve the same goals for Simplytrak.
What are you most looking forward to in your new role?
Mostly I’m looking forward to broadening my experience in this industry, learning all the ins and outs, to better serve the company and customers.
Thank you, Isaac.
You are smashing it!
Direct Vision Standard 2024
From October 2024, all vehicles rated 0, 1 or 2 star will need to be fitted with the new Progressive Safe System recommended by the Transport for London.
The Direct Vision Standard was developed by the Mayor of London as part of his Vision Zero initiative to ultimately eliminate all deaths and serious injuries on London’s transport network. An enhancement has been made to the current DVS Safe System with the introduction of the Progressive Safe System, PSS, from October 2024.
Over a 3 year period in inner London, 70% of cyclists fatalities were caused due to HGV’s poor vision. Since 2019, fatal collisions involving HGVS where vision was a contributing factor has halved. To further improve the safety of all road users, HGVs over 12 tonnes will need to have a minimum of three-star rating to operate in Greater London. Although currently you only need a one star to obtain a DVS safety permit, this will rise and by October 2024 you will need to update your vehicles.
How can Simplytrak help?
Simplytraks safe system kit can improve driver’s direct vision from a vehicles cab with our full range of vehicle solutions.
DVS Safe System Includes:
Contact a member of our team if you want to hear more options on how we can help or are struggling with the new regulations.
Please call us at Tel: +44 (0)1430 879197 or email our team at enquiries@simplytrak.com
The recent fatal runway crash between a fire truck and an airplane at Peru’s busiest airport has put a spotlight on runway safety yet again. Especially with the holiday season coming up. While the average of 700 runway incursion yearly might not seem high – any collision can be fatal.
Two firefighters died after the Latam Airlines jet collided with the truck at Jorge Chávez International Airport in Lima. No passengers or crew were killed. Latam’s CEO said the flight had been cleared for take-off, but the airport has now said a routine drill was being carried out by the fire services.
Simplytrak is well-known for providing safety and security telematics solutions across industries. The company counts Wickes, Bigfoot Logistics and Practical Car & Van Rental among its telematics clients benefitting from Simplytrak’s tracking and camera solutions.
AIM: Airside Incursion Mitigation is Simplytrak’s solution for the aviation sector. It was developed with the UK’s fastest-growing airport, Doncaster Sheffield Airport, and is now being used across the UK. Indeed, when presented to the UK Civil Aviation Authority, their response was that AIM would be a “significant benefit to any airport”.
“Since installing our safety telematics solution in runway vehicles, the incursion rate has been reduced to zero,” says Ian Wood, Managing Director. “Runway incursions could be vehicles, pedestrians or other obstacles on the runway.”
There are on average 700 runway incursions every year across airports, keeping runway incursions on the Significant Seven key risk areas in the aviation sector (CAA).
Findings from incident and accident reports have been used to determine the new recommendations and associated guidance materials contained in the European Action Plan for the Prevention of Runway Incursions.
Runway incursions are a serious issue every day across airports in the European region. Bespoke to each airport layout, the AIM system includes visible and audible in-cab warnings and switches automatically to the new incursion boundaries in case of LVP (Low Visibility Procedures).
“Installed in all airside vehicles, AIM requires no external communications to alert drivers to potential incursion risks,” says Wood. “This effectively eliminates the risk of incursions from whatever the weather or light conditions. Air Traffic Control can also have full visibility of the actual locations of airside vehicles. AIM is not reliant on mobile networks either. With its innovative design, the in-cab device alerts the driver first and then transmits its data to our cloud-based software platform.”
AIM is currently used at airports including Doncaster Sheffield, Durham Tees Valley, Exeter, and Cork. The feedback has been fantastic.
“Since installing Airside Incursion Mitigation (AIM) to all prime fleet engaged in movement area activities, runway safety has improved significantly with a runway incursion rate for airport vehicles reduced to zero,” said Keith Moran, Director of Operations, Doncaster Sheffield Airport. “Added benefits or real time fleet management and tracking are essential to audits and quality assurance. I highly recommend this as key driver in mitigation and risk to an effective safety system to any airport operator.”
Looking ahead, Simplytrak has ambitious plans for the further roll-out of AIM. Earlier this year Simplytrak sponsored the British-Irish Airports EXPO to meet with industry professionals and government decision-makers. Using these conversations as a sounding board AIM plans to create more brand awareness and test the water regarding other UK airports before expansion into Europe, then gaining traction before promoting internationally.
To find out more about AIM, please contact us today.
On the 10th of October, the World Health Organisation annually recognises World Mental Health Day. This year’s theme is ‘make mental health and wellbeing for all a global priority.’ Mental health in our personal and working lives is crucial for personal and business success and we put great emphasis on our team members’ well-being here at Simplytrak.
Simplytrak prides itself on the people culture we have implemented for all our employees and into our day-to-day working life. We are honest, caring and great listeners to one another. When we have a hard day at work we know our team will be supportive to push you to do your best.
Our founders, Alison and Andrew Johnson have prioritised mental health in the workplace through our culture. More importantly, they’ve asked members of our team to come forward if they wanted to qualify as mental health ambassadors. They’ve also put into place HR mental health processes and policies to reinforce the successful culture we have. Their “aim is to create a culture where people can work together well, feel motivated and thrive.”
The importance of prioritising mental health in a business just makes sense. Our founders say “when our team’s mental (as well as physical) needs are covered and they are in a happy and productive environment, job satisfaction and productivity levels are high. Simplytrak cares for many clients, but we also know that we need to start by taking care of ourselves and those around us to build that successful relationship with clients.”
Hailey Fryatt, office administrator and mental health ambassador, says ‘it’s important for people to know it’s okay to not be okay.’ Likewise Fiona Downie, fellow ambassador for mental health, comments that ‘having a support network within the business gives employees the opportunity to talk to someone who can be impartial and not necessarily in their day-to-day work lives, hopefully making it easier for people to reach out.’
To further emphasise Simplytrak’s commitment to mental health, our chosen charity of the year is Andy’s Man Club, a men’s suicide prevention charity. They offer peer to peer support groups across the United Kingdom with an aim to end the stigma surrounding men’s mental health.
We hope everyone at Simplytrak feels like they can take some time to themselves and ask their team members how they feel to make sure they’re ok.